· Tex Taylor Lifetime Achievement Award (A1): Presented to an individual in recognition of achievement and outstanding leadership in the field of public relations. The honor is awarded to the chapter member who has helped develop public relations as a credible profession and has accomplished landmark professional achievements, both professionally and personally. Nominees should have worked or taught in public relations 20 or more years. Previous winners: Tex Taylor, APR (honorary); Bob McCullough, APR; Bob Howard; and Monica Faulkenbery, APR; and Christine Keyser-Fanick, APR.

· Public Relations Professional of the Year (A2): Presented to a professional who represents the best in public relations in 2011. This award honors an outstanding individual who, in a given year, achieves tremendous success in public relations: the management function that establishes mutually beneficial relationships between an organization and the public on whom its success or failure depends. Previous winners: Pascual Gonzalez; Kami Watson Huyse, APR; Fran Stephenson; and Patricia Constantin.

· Community Service (A4): Presented to a public relations professional who as a volunteer has given exceptional time and talents to community service activities. Previous winners: John Worthington; Palmira Arellano; Roland Ruiz; Christie Goodman, APR, Adriana Garcia and Lainey Berkus.

· Horizon (A5): Presented to a “rising star” chapter member in good standing who has demonstrated professionalism and significant accomplishment in fewer than five (5) years in public relations. Previous winners: Melissa Vela-Williamson; Randy Escamilla; Abbey Forney and Karina Alderete.

· The nominee must have demonstrated outstanding leadership and management skills, innovation and superb use of the four components of the public relations planning process (research, planning, execution and evaluation).

· Candidates must be nominated by someone in the community who has knowledge of and involvement with the extraordinary individual’s accomplishment or contribution. Nominations for these awards are to be kept in the strictest confidence between the submitters and the Del Oro Judging Committee Chair. The name and contact information for the submitter should be included for clarification purposes only.

· PRSA membership is not required for either submitter or nominee, unless otherwise stated.