Two Cents :: PRSA San Antonio

"Two Cents"

Editor’s note: “Two Cents” features editorials submitted by PRSA members or other professionals with messages for people in PR. Submissions can be informational, inspirational or just for laughs. If you would like to enter your “Two Cents” in the newsletter, send your submission to Carol Schliesinger, Byline editor. Please keep the length at 500 words or less.

Two Cents Archive

My shadow and I (November 2008)

by Monica Faulkenbery, APR
I recently participated in the Shadow Day opportunity with PRSSA. Esmeralda Contreras was assigned to be my shadow.

The Elements of Comedic Style (September 2008)

By Russell Guerrero

As digital media overtakes print media, PR copywriters like myself have had to adapt our writing style. News releases sent by e-mail have to be a few paragraphs long. Text for the Web has to be short and allow the reader can scan through. So where can we find a model for clear and concise writing? I suggest Comedy Central. No, really.

Dementia Proof Yourself with Social Media (September 2008)

By Paige Ramsey-Palmer

I’m becoming “of an age” to consider mental gymnastics. I’ve never cottoned much to gyms, and breaking a sweat is my least favorite form of fun. With the vanguard of Baby Boomers aging and refusing to give up their youth, articles about how to stave off mental decline and progressive dementia are appearing more frequently. It’s hard to ignore the chatter – or is it Twitter? P.S. 20-somethings, don’t quit reading yet; this is for you too!

Two Cents: Storytelling (November 2007)

By Cassandra V. Miranda
In our respective field we all strive for positive media coverage and news stories to drive our strategic public relations, communications and marketing goals for our organizations or clients. After months of planning and implementing, how satisfying is it to see, hear, or read solid stories you worked so hard to tell.

Press Kit Do’s and Don’ts

1 2 3

Page 1 of 3

Byline Online