Advancing the Profession and the Professional

"Two Cents"

Editor’s note: “Two Cents” features editorials submitted by PRSA members or other professionals with messages for people in PR. Submissions can be informational, inspirational or just for laughs. If you would like to enter your “Two Cents” in the newsletter, send your submission to Carol Schliesinger, Byline editor. Please keep the length at 500 words or less. 

Two Cents: Ditching Warp Speed, or How I Plan to Get Off the Rollercoaster, One Foot at a Time

By Paige Ramsey-Palmer, APR

I have an uncomfortable feeling of not belonging to the present. Unable to identify the reason, I’ve attributed it to too much work and not enough me. I’ve mentioned this to others – that since 2001, events seem to run together. Once I could relate a prior year to a major event or crossroads that happened, but the past decade seems like one hurried finger painting left to dry before it was finished. With another warp-speed year beginning, it seems like a good time to regroup and think about lessons learned in 2011… For full article, click here.



December Two Cents: The Gift of Your Talents

By Trisha Box

In the classic holiday movie “It's a Wonderful Life,” Jimmy Stewart played the role of a small town young man whose greatest ambition was to leave for the big city at his earliest opportunity to seek his fortune. When fate seemed to have other plans for him, he grew despondent and felt hopeless. A guardian angel named Clarence was sent to give Jimmy Stewart's character a gift: to see what life in the small town would have been like had he never been born. As you might imagine, the world deprived of his talents was a totally different, and much darker and desolate, place. For full article, click here.



My Two Cents – Fran Stephenson

Don’t Forget the Pro in Professional Development

Every October, PRSA San Antonio hosts a one day professional development seminar.  The board carefully considers topics and ideas which would benefit chapter members.  In the past, the organization has tackled strategic communication, crisis management, social media, and most recently, content marketing. For full article, click here.



My Two Cents: Five Lessons We Can Learn from 9/11
By Melissa Vela-Williamson

This year marks the 10th anniversary of the Sept. 11 terrorism attack. While time heals wounds, it can also make us forgetful. I’d like to commemorate this solemn anniversary by sharing five lessons we can learn from that tragic day. For full article,
click here.

My 2 Cents – Karina Alderete
How Pursuing a Masters in Strategic Public Relations is Making My World Smaller

For my 2 Cents, I’m borrowing a quote from a student in my Masters in Strategic PR program with George Washington University. Nathalie Attala’s Tumblr profile reads “To get something you never had, you need to do something you never did.” Natalie used to live halfway around the world in Egypt, but she and the other students in our online program stayed connected through the internet and a common thirst for knowledge. We come from different states, countries, professional backgrounds, but we’re trekking down the same road for another year until we complete our Masters program next summer. For full article, click here.


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