Two Cents :: PRSA San Antonio

"Two Cents"

Editor’s note: “Two Cents” features editorials submitted by PRSA members or other professionals with messages for people in PR. Submissions can be informational, inspirational or just for laughs. If you would like to enter your “Two Cents” in the newsletter, send your submission to Carol Schliesinger, Byline editor. Please keep the length at 500 words or less.

Two Cents Archive

My shadow and I (November 2008)

by Monica Faulkenbery, APR
I recently participated in the Shadow Day opportunity with PRSSA. Esmeralda Contreras was assigned to be my shadow.

Dementia Proof Yourself with Social Media (September 2008)

By Paige Ramsey-Palmer

I’m becoming “of an age” to consider mental gymnastics. I’ve never cottoned much to gyms, and breaking a sweat is my least favorite form of fun. With the vanguard of Baby Boomers aging and refusing to give up their youth, articles about how to stave off mental decline and progressive dementia are appearing more frequently. It’s hard to ignore the chatter – or is it Twitter? P.S. 20-somethings, don’t quit reading yet; this is for you too!

The Elements of Comedic Style (September 2008)

By Russell Guerrero

As digital media overtakes print media, PR copywriters like myself have had to adapt our writing style. News releases sent by e-mail have to be a few paragraphs long. Text for the Web has to be short and allow the reader can scan through. So where can we find a model for clear and concise writing? I suggest Comedy Central. No, really.

Two Cents: Twitter is a Powerful PR Tool (June 2008)

I don’t usually give advice this way. But, if you are not using Twitter yet, it’s time. Today. Normally, I would suggest you check it out when you have time to see if it’s a good fit for you. But not in this case. If you are in public relations – and likely if you’re not – you need to understand Twitter. And to understand it, you have to use it.

Two Cents: Ten PR steps to multiply trade show results (March 2008)

If you have a client or employer who exhibits at trade shows, chances are they spend a lot of money on booth space rental, transportation, travel, booth graphics – not to mention labor. Good public relations planning and execution can help multiply the results from this costly effort. Here are ten steps for better results:

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