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Byline Archive September Luncheon (August 2009)
“Business Ethics and Reputational Risk” September is PRSA’s Ethics Month. At our luncheon on September 3, we will learn about current trends in business ethics. Here about notable ethical lapses that have occurred recently, how ethical lapses can be prevented, and the relationship between ethics and organizational reputation. Members Note: Walk-in registration is no longer available at monthly luncheons. Register now! (https://guest.cvent.com/EVENTS/Register/IdentityConfirmation.aspx?e=f10a1e46-ee4b-4a3d-9960-24a7dc6e1876)
Save The Date Gift of Guidance is coming up! Gift of Guidance is an annual program hosted by the San Antonio PRSA Chapter where chapter members can give back to local non-profit organizations without access to PR professionals. Keep watching www.PRSanAntonio.com for more details and mark your calendars for the Gift of Guidance luncheon on December 3. |
Hands-On Twitter 101 and Library Tools for Business (August 2009)
Designed for public relations professionals, this computer course covers how to initiate your Twitter account and utilize the tips, tricks and secrets to tweeting and following. You’ll also be introduced to a powerful online tool, BusinessDecision, that the library has made available to the public. With this tool you can get consumer market data to better reach existing customers and identify new opportunities. This hands-on class will provide tips and strategies that you can start using right away. Don’t miss this great opportunity on September 22, offered twice: 9:30 a.m. – Noon or 2:30 p.m. – 5 p.m. |
Making a Career Choice Can Be Scary (August 2009)
The San Antonio PRSA and PRSSA chapters have designated the entire month of October for Shadow Days. Shadow Days are a chance for PRSA members to allow student members of PRSSA to find out what a “day in the life” of a Public Relations practitioner is like. Some PRSA members have used this as a way to get a few extra hands for special events or to help with various PR projects. You don’t even have to devote an entire day! A half-day or a couple of hours with a student goes a long way to build confidence in their career choice. If you are interested in hosting a student or students contact Celine Thomasson at (210) 256-8479 or cthomasson@nw.org. |
Call for Speakers (August 2009)
PRSA SOUTHWEST DISTRICT CONFERENCE The Oklahoma City Chapter of the Public Relations Society of America will host a professional education conference April 15-17, 2010, in Oklahoma City, OK. We anticipate that upwards of 250 practitioners from across the PRSA Southwest District will attend the event.
We're looking for experienced presenters who can motivate and energize an audience on the latest tools, techniques, trends and knowledge of new technology or research pertaining to public relations. We will need presenters for breakout sessions of approximately 60 minutes and keynote speakers for general sessions (60 minutes) and one 90 minute breakfast keynote presenter. The deadline for proposals is Thursday,October 15, 2009. |
Role Call (July, August 2009)
Interested in serving on the 2010 PRSA Board? We need you. The PRSA San Antonio chapter is looking to fill board and committee positions. If you’re interested in becoming more involved with the chapter and want to further develop your skills utilizing PRSA, please contact Clarissa Rodriguez at (210) 476-4490 or crodriguez@ssfcu.org. |
August Luncheon (July 2009)
“There is hope after a layoff – How to reinvent yourself for a new career” Former San Antonio Express-News Metro columnist Ken Rodriguez had hoped to end his career in the newspaper business. In March of this year, he became a “budget cut.” But, as he puts it, being laid off was “one of the best things that has happened to me.” Hear Ken at the next PRSA luncheon on Thursday, August 6. For more information, please visit http://guest.cvent.com/i.aspx?1Q,M3,ec0fabb6-c360-49c3-a5e3-c57ed73c010e. Members Note: Walk-in registration will no longer be available at monthly luncheons, so don't forget to register today at http://guest.cvent.com/i.aspx?4W,M3,ec0fabb6-c360-49c3-a5e3-c57ed73c010e.
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Ethics Moment (July 2009)
Scenario: Your employer markets a sensing device that is supposed to detect the presence of radon levels that have been determined to be harmful to humans and cancer-causing. This is a breakthrough product. The demand is such that your employer has two manufacturing plants working at capacity. You just became aware of the results of studies that show the sensing device does not work as claimed. What do you do? Discuss at least one unethical approach to your handling of this problem. |
San Antonio PRSA named one of the fastest growing chapters (July 2009)
By Robert E. Sheldon, APR President, San Antonio PRSA If you’ve noticed that attendance has been up at chapter at luncheons, banquets and other events over the past year or so, there’s a reason: We’re bigger than we used to be. At last count we had 139 members.
And, we’ve been growing faster than most other chapters our size. In June, the San Antonio PRSA Chapter was recognized by National PRSA for being the fifth fastest growing chapter out of 34 other medium-size chapters (100-199 members) during 2008. In fact, our two-year growth rate (2007-2008) ranks us as the fourth fastest growing chapter out of 70 chapters in the Medium, Large and Extra Large category. |
My 2 Cents (July 2009)
By Anne Keever Cannon, APR I believe in accreditation. We’ve seen lots of opinions over the years in favor of and against public relations accreditation. One old argument is that “APR” doesn’t equal a bigger paycheck. That may be true. Nevertheless, the process helped me greatly increase my knowledge and expertise in the field. |
Save the Date (June 2009)
Mark your calendars for the next two PRSA luncheons August 6 and September 3. Don’t forget, in an effort to keep the costs of these programs down for our members, walk-in registration is longer available at monthly luncheons. Watch your e-mail box or Byline for future C-vent information and program registration. Also note that the next Social Media Breakfast will be Wednesday, July 15.
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