Advancing the Profession and the Professional
My 2 Cents (October 20009)

By Celine Thomasson

Either my husband or I go out to fetch the newspaper in the morning.  We spill the contents on the breakfast table and grab for our section.  Sports to my husband and Metro or Business to me.  Only now we toss out the contents of the plastic sack and both look in astonishment at our incredible shrinking newspaper. 

How do you split up a paper that has only two or three sections? I get the front page section and my husband says, “Read fast.”  



FREE PRSA Mixer (October, November 2009)

Join San Antonio's PRSA chapter on Tuesday, December 8 from 5:30 - 7:30 p.m. at Zinc Champagne & Wine Bar for a FREE networking opportunity!  Drop your business card at the door for a chance to win a door prize. There will be a cash bar, and appetizers will be provided. Zinc is located at 207 N. Presa, San Antonio, 78205 - http://zincwine.com/zinc/ Parking is available in the parking garage directly across the street on N. Presa ($5-$7 for parking). We look forward to seeing you, so RSVP NOW(link: http://guest.cvent.com/i.aspx?4W%2cM3%2c464b5ba9-a3c3-4740-9287-5e6aa10820e3). 

 


Keeping You Informed… New FTC Guidelines to impact PR (October 2009)

The Federal TradeCommission (FTC) has issued final changes to its Guides Concerning the Use ofEndorsements and Testimonials in Advertising. While advisory in nature, the newguidelines will reset standards of behavior that public relations, marketingand advertising professionals should adopt to avoid violating underlying lawsagainst unfair competition and false advertising.  



Your 2010 San Antonio PRSA Chapter (October 2009)
The PRSA San Antonio chapter presents the slate of officers for the 2010 Board.  There are currently several positions still open.   If you’re interested in becoming more involved with the chapter and want to further develop your skills utilizing PRSA, please contact Clarissa Rodriguez at (210) 476-4490 or crodriguez@ssfcu.org.  Read the full list of officers and see the open positions.

Gift of Guidance- Non-profits invited to apply for PR consulting session (October 2009)

PR professionals lend expertise during Gift of Guidance service program

Do you know a non-profit who doesn’t have a public relations professional on staff and needs some expertise?  If so, please encourage them to submit an application for Gift of Guidance, the PRSA San Antonio’s annual service program that pairs non-profit representatives with PR professionals for a complimentary consulting session during the chapter’s December 3 luncheon.




PRSA/SAPL Online Resources for Business Workshop (October 2009)

The second in a series of workshops on online resources for businesses is scheduled for November 17 and 19 at the Central Library, 600 Soledad, San Antonio. Co-sponsored by the San Antonio Chapter of PRSA and the San Antonio Public Library, the free hands-on sessions focus on how businesses can use social media in their public relations and marketing efforts, and on online resources that the Library offers for businesses.  



November Luncheon (October 2009)

"The Changing Face of Employee Communications"

***Please note the November luncheon will be Thursday, November 12, 2009 from 11:30 a.m.  – 1 p.m.  This date change is only for the November 2009 luncheon.***

Employees are a powerful stakeholder, yet many companies haven’t yet engaged this important stakeholder group. Hear how can use the power of engagement for successful employee communications from Wendi E. Strong, Executive Vice President of Corporate Communications for USAA, one of America’s leading financial services companies.  Register now!



Next Senior Practitioners Breakfast (October 2009)
Register now for the next Senior Practitioners Breakfast! The next quarterly breakfast will be Wednesday, November 18 at 7:30 a.m. at Mama's Cafe. The topic is: Name an instance when you were most proud to be in public relations. (Link: http://guest.cvent.com/i.aspx?1Q,M3,ab3220e9-02b2-448a-9953-b6f05bbe2ed8)

Volunteers Wanted (August, October 2009)

Interested in using your PR skills to help the San Antonio community? The American Red Cross San Antonio Area Chapter could use your help! We are looking for bright and fun individuals interested in serving as volunteers for the Public Affairs team at the Red Cross.  If you have experience writing press releases, pitching stories or talking in sound-bytes, we’d love to have you join our team. Please contact Ashley Drake, Community Relations Manager (210.582.1983 or drakea@saredcross.org) for more information on how you can become involved.



Job Hunting (August, October 2009)

Check out the PRSA Job Bank

Are you job hunting?  Take advantage of PRSA San Antonio’s Job Bank.  Access to the job bank is free to members and costs $20 per year for non-members.  If you are looking to hire a PR professional, all listings for jobs related to PR are free of charge on our Job Bank.  The San Antonio PRSA board is offering free Job Bank access to our journalist friends in the media affected by the economic downturn and subsequent layoffs. 

To access our list of positions or get jobs posted, please email Paige Ramsey-Palmer,APR, at PRSAjobbank@gmail.com or call (210) 258-1492.



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