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Byline Archive June Luncheon (May 2010)
Mark Your Calendars Advertising revenues are down. Circulation is down. Newsrooms are shrinking. Foreign bureaus are closing. Even the products themselves are getting smaller. Every day we read a new article predicting the death of ink and paper. Smart phones and the iPad dominate the airwaves, and experts claim their very existence threatens the printed word. But are all the naysayers wrong? Bill Conroy, editor of the San Antonio Business Journal, will speak to us about the rays of sunlight in this seemingly bleak picture and reminds us all not to mistake the decline of newspapers with the decline of Journalism. For more information, please visit the invitation.
Members Note: Early bird price ends the Friday before the luncheon. Due to the luncheon planning cycle, we cannot accept walk-ins on event day. Don’t miss the cut-off; register today!
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Next Senior Practitioners Breakfast (May 2010)
Register now for the next Senior Practitioners Breakfast! The next quarterly breakfast will be Wednesday, May 26 at 7:30 a.m. at Mama's Cafe. The topic is: Diversity: What does it mean for your Public Relations practice? Senior practitioners must be a member of the San Antonio PRSA chapter and have a minimum of 15 years experience in public relations or be a past chapter president. There is no cost to attend other than the cost of your breakfast, but don’t forget to register!
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PRSA Needs You (May 2010)
If you’re interested in becoming more involved with the chapter and want to further develop your skills utilizing PRSA, a position is open on the Board. You must be an active PRSA member to serve on the Board. We’re looking for people interested in filling the following position: Sponsorship Chair (Helps garner corporate support for the October Professional Development workshop) Please contact Clarissa Rodriguez at (210) 476-4490 or crodriguez@ssfcu.org. |
Content Copyright Compliance (May 2010)
June Teleseminar
Mark your calendar for Tuesday, June 22 at 2 p.m. for the quarterly professional development teleseminar on Content Copyright Compliance. Watch for the link to register in the next Byline. Are you sure it’s OK to link to that YouTube video or post that article excerpt on your blog or media room? More and more organizations are tracking how their online content is used across the Web and finding infringers through media monitoring. |
New to PR? Join PRSA Today and Save! (May 2010)
Join in May with less than two years experience in public relations and PRSA will waive your $20 New Professionals Section Dues! We want to help you get the most from your membership! Join us on Twitter May 18 for an Open House with PRSA National leadership. For more information, visit our website or contact our VP of Membership, Mike Kelly, by e-mail at michael.kelly@usaa.com.
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My 2 Cents (April 2010)
Keeping pace with technology
By Abbey Forney
“Me and computers
just don’t get along.” I cringe when I hear this helpless phrase. In today’s
business world, it’s vital to be up to date with technology. Whether you are an
administrative assistant or a CIO, you have to be familiar with the programs
and technologies that bring value to your audiences.
For PR practitioners, this means we need to have a
working knowledge of graphic and Web design tools as well as digital production
programs. I’m not suggesting that we should be able to design a logo or produce
a music video, but it shouldn’t be beyond us to remove the background from an
image or record and publish a short video. Even if we will never have the sole
responsibility for these types of projects in our organizations, having a
common language to discuss our vision with our account representative, designer
or coder will make our conversations more productive. It will also keep our
more technologically-savvy colleagues from cursing us when we ask for something
that we think is a simple tweak and they know is hours of work for a miniscule
change. So how do we get these skills? Click the headline above to read more...
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June Luncheon (April 2010)
Mark Your Calendars
The Del Oro awards are hosted in place
of the May program, but mark your planners for the next luncheon on June 3.
Advertising
revenues are down. Circulation is down. Newsrooms are shrinking. Foreign
bureaus are closing. Even the products themselves are getting smaller. Every
day we read a new article predicting the death of ink and paper. Smart phones
and the iPad dominate the airwaves, and experts claim their very existence
threatens the printed word. But are all the naysayers wrong? Bill Conroy,
editor of the San Antonio Business Journal, will speak to us about the rays of
sunlight in this seemingly bleak picture and reminds us all not to mistake the
decline of newspapers with the decline of Journalism. Watch for more information and the registration
link in the next Byline.
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PRSA Member Spotlight (April 2010)
Bob McCullough, APR
Communications Director
Morgan's Wonderland
Bob McCullough, APR, is an effective public relations
practitioner. "In my opinion, the
key to success in public relations and other aspects of life is to remember the
relationships whether they be family, personal, professional, etc., he
said."
In February he joined the team headed by Gordon
Hartman that opened Morgan’s Wonderland in San Antonio, the world’s first
ultra-accessible family fun park designed specifically for children and adults
with special needs.
Now the Communications Director at Morgan's
Wonderland, Bob helped the park with coverage on ABC World News with Diane
Sawyer. Sawyer’s eyes filled with tears
following the broadcast of the touching human interest story on the park, its
possibilities and the people. ABC News
producers liked the story so well a re-packaged version aired again several
days later on Good Morning America.
Click on the headline to read more of Bob's story.
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Del Oro Awards Banquet (April 2010)
Join us on Thursday, May 6 as we celebrate
excellence in communications at the 2010
Del Oro Awards Banquet. Morning News Anchor Monica Taylor,
co-host of FOX San Antonio’s morning show, Fox News First, will serve as
banquet emcee. Throughout the evening, we will honor our region’s
outstanding communicators, campaigns and tactics. The San
Antonio Chapter of the Public Relations Society of America is pleased to
present 15 Awards of Excellence and 12 Awards of Merit. The evening will
culminate in the presentation of the Del Oro (Gold) Awards,
honoring four individuals, nominated by other PRSA members, who have made
outstanding contributions to the PR profession.
This year’s winners are:
Tex Taylor Lifetime Achievement Award:
Paige Ramsey-Palmer, APR
Public Relations Professional of the
Year: David Gabler
Community Service: Stephen Chavez
Horizon (recognizing a young PR
professional “rising star”): Katie
Hornstrom
The evening will also feature a Silent
Auction filled with must-haves! Registration
is $60 for members and $70 for nonmembers. Don’t miss out, the
last day to register
for the 2010 Del Oro Awards Banquet is Thursday, April 29! Congratulations to all of the 2010 winners!
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