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Byline Archive June Luncheon Recap (June 2010)
Print journalism may not be dead, but print media is going the way of the railroad. That was the message from Bill Conroy, of the San Antonio Business Journal at the June PRSA luncheon. In the years before social media, according to Conroy, media dominated one-way communication. Read on at the PRSA Blog. |
Remembering a PR Pioneer: Betsy Plank (June 2010)
Today, the PRSA family mourns the loss of BetsyPlank, APR, Fellow PRSA, who passed away on May 23, following a brief illness. She was 86. (Read tributes to Betsy’s life and accomplishments here and here.) While the term “pioneer” is often loosely used, Betsy was a true trailblazer in the field of public relations. A resident of Chicago, Betsy was the first woman to head a division of Illinois Bell, be elected president of the Publicity Club of Chicago and serve as president of PRSA. During her career, Betsy earned countless accolades for her dedication and service to public relations.She was the first ever to have received three of PRSA’s top individual honors: the Gold Anvil Award (1977), the Paul M. Lund Public Service Award (1989) and the Patrick Jackson Award for Distinguished Service to PRSA (2001). Betsy also received the Arthur W. Page Society’s Distinguished Lifetime Achievement Award, and the Institute for Public Relations’ Alexander Hamilton Medal for major contributions to the practice of public relations, in 2000. Click on the article's title above to read more... |
Content Copyright Compliance** (June 2010)
July Teleseminar ** Date and Location Change Mark your calendar for Tuesday, July 6 and the quarterly professional development teleseminar from 2-3 p.m. on Content Copyright Compliance at the Laugh Out Loud Comedy Club. Are you sure it’s OK to link to that YouTube video or post that article excerpt on your blog or media room? More and more organizations are tracking how their online content is used across the Web and finding infringers through media monitoring. You’ll learn: • Copyright owners’ exclusive rights. • How to avoid risks and damages. • Fair use and attribution of online content. • How to combat piracy. • Case studies and best practices. Click on the title above for more information, including the link to register for the event. |
PRSA Member Spotlight (June 2010)
Michele Krier, Director of Public Relations and Marketing Laugh Out Loud Comedy Club By Randy Escamilla
Michele Krier’s genuine smile will light up a room when she discusses public relations. The Trinity University graduate became interested in public relations following internships at the Edgewood School District and later at St. Mary’s Hall. “My job involved finding interesting story ideas to pitch to the media. I never really considered another career path after that experience, as it gave me the chance to write and work with journalists—a combination I still love! I enjoy both equally, but have a special fondness for pitching stories, especially nationally,” she said. Click on the title above for Michele's full story! |
PRSA Mixer (June 2010)
Join PRSA and the San Antonio River Foundation in a get-acquainted summer event with a dual purpose: meet like-minded public relations professionals AND hear about the mission of the San Antonio River Foundation. Enjoy the atmosphere of Texas’oldest VFW post 76 alongside the river, then board a barge for a tour of this fabulous addition to San Antonio’s waterfront. Don’t miss the fun from 6 – 8 p.m. on Wednesday, June 30. Admission is free. Convenient parking. Cash bar. Appetizers and barge tour sponsored by the San Antonio River Foundation. Please RSVP so the barge order can be confirmed. Don’t forget to save the date for the next luncheon on Thursday, August 5! 
Experience the mystical grotto at river level during the Museum Reach tour hosted by the San Antonio River Foundation June 30, 6 p.m. - 8 p.m. Meet at VFW Post 76 on the river and learn more about the River Foundation and their mission to beautify the river. Photo by Mark Menjivar. |
“And the Winner Is” (June 2010)
-- Byline Summer Session Focuses on Awards Entries How do you get to the winners’ circle? This year’s Byline Summer Session focuses on the winning entries from this years’ chapter awards. Peek inside the minds of the La Plata and El Bronce winners to find out how they did it and the key to each winning entry. When the school bell rings the week of June 22, put down your pencils and follow Byline blog as we unravel the secrets to all 27 entries. Here’s what you will learn: • Profile of each winner • Key takeaway from each entry • Why it was a winner Don’t miss Summer School 2010, only at PRSA San Antonio’s Byline blog! |
My 2 Cents (June 2010)
Meet & Greet Etiquette á la ZZ Top By Melissa Vela-Williamson Recently, I had the pleasure of assisting a photographer at a convention downtown. My job was to help him keep track of photos and subjects during some celebrity meet and greets. What fun! After a killer concert, the legends from ZZ Top were prepping to meet some lucky fans. Their manager came in before their arrival and laid out some simple rules that I thought were valuable to share. It was obvious this wasn’t the band’s first rodeo, because that session was the smoothest and quickest of the convention. While I thought the crowd might complain, they understood and followed accordingly. In fact, I’d say they were more comfortable because they knew what to expect. Click on the title above for some guidelines to give fans if you ever arrange a celebrity meet and greet... |
My 2 Cents (May 2010)
Stay Connected – Stay Happy By Trisha Box Lately, there have been so many discussions on being happy, what is happiness, who is happy or even measuring happiness. Everyone is talking about it: Facebook, ABC News, Science Daily and even a website about a conference in Australia, “Happiness & Its Causes.” We all have our own definition, causes, reasons but who could help from wondering really what is real happiness. After talking with a friend who recently lost a four-year-old child to cancer about this subject and if she could ever be happy, I thought I needed to find the answer if not for me but for my friend. My answers were found in unexpected places right away. I picked up a book entitled Connect by Dr. Edward Hallowell, a well-known psychiatrist. I flipped through the book quickly and landed on the last chapter, If You Want to be Happy. The first sentence took my breath away. (Please click on the title to read more...) |
Chapter honors PR professionals and programs (May 2010)
PRSA San Antonio hosted a banquet on May 6 to recognize winners of the chapter’s eighth annual Del Oro Awards contest. Four practitioners received Del Oro (Gold) Awards for outstanding individual achievement in public relations.
The chapter also presented 15 trophies or awards of excellence and 12 certificates of merit in the La Plata (Silver) division for PR campaigns and the El Bronce (Bronze) division for PR tactics. Various award winners will be highlighted on the PRSA blog and website throughout the rest of 2010. Congratulations to all of the 2010 winners!
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PRSA Member Spotlight (May 2010)
Del Oro Individual Award Winners
Tex Taylor Lifetime Achievement Award Paige Ramsey-Palmer, APR of San Antonio Federal Credit Union
Public Relations Professional of the Year Award David Gabler of The University of Texas at San Antonio
Community Service Award Winner Stephen Chavez of MasonPR Horizon award Katie Hornstrom of Medina Electric Cooperative, Inc. |