PRSA San Antonio will celebrate this year’s membership anniversaries during the September monthly luncheon scheduled for noon on Sept. 2 at the Bright Shawl. Nearly two-dozen members will be honored for 5, 10, 15, 20 and 25 years as members of the Public Relations Society of America. Each honoree will receive a PRSA keepsake to commemorate their anniversary. For more information, contact Mike Kelly, PRSA vice president of membership, at michael.kelly@usaa.com.

Irma Orozco, APR
By Randy Escamilla

Irma Orozco, APR, is a native of Cuero, Texas, 90 miles southeast of San Antonio.  All along her goal has always been to keep current in all fields. 

Like many public relations practitioners, Irma took journalism in high school and then studied broadcast journalism at the University of Texas at Austin. By the time she graduated in 1977, she had interned at KVUE-TV and had worked as a news segment producer at KLRN-TV, as editor of Para La Gente, a statewide bilingual newspaper, and then as a TV news reporter and segment producer at KTBC-TV in Austin. However, she always wanted to work in Spanish-language media, so she spent five years doing graduate work in Spanish literature at the University of Mexico in Mexico City. 

When she came back to the U.S., she entered public relations with the hopes of using her Spanish- language skills. She landed a job at CPS Energy as magazine editor in 1985 and three years later became PR supervisor where she supervised writers, video producers, Web content editors, a translator and graphic designers for 15 years. Click on the title for more about Irma...

Dear PRSA Members,
We hope you had a great time at VFW Post 76 on Wednesday, June 30 with the San Antonio River Foundation, and had an opportunity to learn more about the river development and the River Foundation's role in beautifying the river. The Museum Reach is a great example of how a public/private partnership can make a huge impact on our community. Click the the title above to read more...

-- Byline Summer Session Focuses on Awards Entries

How do you get to the winners’ circle?  This year’s Byline Summer Session focuses on the winning entries from this years’ chapter awards. Peek inside the minds of the La Plata and El Bronce winners to find out how they did it and the key to each winning entry. Follow the Byline blog as we unravel the secrets to all 27 entries. Here’s what you will learn:

•            Profile of each winner
•            Key takeaway from each entry
•            Why it was a winner

Don’t miss Summer School 2010, only at PRSA San Antonio’s Byline blog!

With the traditional ethics emphasis for September, the luncheon speaker will be J. Rowland Cook, senior partner with The Winstead Law Firm in Austin. He'll discuss current ethics issues in public relations -- with a particular emphasis on web and social media topics.

The PRSA San Antonio chapter is building the slate of officers for the 2011 Board.  If you’re interested in becoming more involved with the chapter and want to further develop your skills utilizing PRSA, several positions are open.  Remember, you must be an active PRSA member to serve on the Board. Please contact Rebecca Villarreal at rebeccamvilla@gmail.com or by phone at (210) 872-6164 for more information on available positions.