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Byline Archive Nonprofits get Social Media Help (August 2010)
Nonprofit PR practitioners wear many hats. Some days they wear the development hat, some days they wear the media relations hat. Many are also trying on the social media hat. If you’re a nonprofit and you need help adapting and adopting social media practices and tools, don’t miss these free opportunities.
SmoochSA is a quarterly seminar and discussion group for nonprofits on social media topics. Founded by Debi Pfitzenmaier and Fran Stephenson, the quarterly series is held at the Ecumenical Center for Religion and Health. Go here http://smoochsa.wordpress.com/2010/06/28/get-your-smooch-on/ for information on the September seminar.
Action Camp SA http://www.facebook.com/pages/ActionCamp-San-Antonio/145153538844000?ref=ts is a free day of counseling, presentations and sharing in the “unconference” style of Bar Camp, Pod Camp and Crisis Camp. Watch for more information about an October Action Camp in San Antonio and join the Facebook fan community to stay up-to-date on the schedule and details. |
August Luncheon Recap (August 2010)
Luncheon Guests Learn from Executives Who “Get PR”
By Cameron Carr, Urology San Antonio Intern At the chapter’s August luncheon, guests were treated to a panel discussion featuring three local executives who “get PR.” Dan Decker, Park President for SeaWorld San Antonio; Mike Bennett, CEO for the American Red Cross, San Antonio Chapter; and Jaime Castillo, Senior Policy Analyst for the office of Mayor Julian Castro shared about the importance of public relations in their organizations and how they empower their professional communicators meet business goals. |
Make Your Plans Now to Attend the PRSA 2010 International Conference (August 2010)
Extend your skills and leverage the power of communications. Join thousands of communications professionals in Washington, D.C., the epicenter of thought leadership, for the PRSA 2010 International Conference: Powering PRogress, Oct. 16-19.
This year’s conference features keynote presentations from some of the most influential and respected thought leaders in the areas of social technology emergence, online research, branding, crisis communication and public affairs. This is the one event that covers all aspects of public relations and communications for the price of registration. Plus, if you aren’t already a PRSA member, you will receive a free one-year PRSA National membership with your paid PRSA 2010 International Conference Package 1 registration. Register by Aug. 27 and save $200*. Click on the headline above for more details... |
Next Senior Practitioners Breakfast (August 2010)
Mark your calendar’s for the next Senior Practitioners Breakfast! The next quarterly breakfast will be Wednesday, August 25 at 7:30 a.m. at Mama's Cafe. Senior practitioners must be a member of the San Antonio PRSA chapter and have a minimum of 15 years experience in public relations or be a past chapter president. There is no cost to attend, but don’t forget toregister!
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September Luncheon (August 2010)
“Public Relations Ethics: Sock Puppeting, Wal-Mart Killers and other Dirty (Oily) Tricks” September is Ethics Month for PRSA. This luncheon will have the traditional emphasis on ethical issues we all face but with an emphasis on the many gray areas emerging in the growth of social media, as well as ethical problems practitioners face in more traditional roles. Our speaker, J. Rowland Cook is an attorney and shareholder in The Winstead Law Firm in Austin. Mr. Cook has more than 30 years' experience in corporate law, including 10 years with the Securities and Exchange Commission in Washington, D.C. For more information, please visit LINK. Members Note: Early bird price ends the Friday before the luncheon. Due to the luncheon planning cycle, we cannot accept walk-ins on event day. Don’t miss the cut-off; register today! |
My 2 Cents (August 2010)
Do Your Homework!
By Katie Hornstrom “Don’t shop at Target anymore,” My stepsister stated at the beginning of a recent conversation. “Why?” I asked, incredibly surprised because this woman practically lives at Target. “They don’t support the gay community,” she informed me. I wouldn’t say my stepsister is a huge activist for the LGBT (Lesbian, Gay, Bisexual, Transgender) community, but she does try to spend her money, and encourages others to do the same, at businesses that support LGBT individuals whenever possible, especially if the business is her favorite store on the planet (aka Target). Not one to just take something at face value, I researched the situation and found that with one donation, the folks at Target had taken a baseball bat to a hornets nest. Click on the headline above to read more... |
PRSA Member Spotlight (August 2010)
Paul Hart, APR By Randy Escamilla Paul Hart, APR, has taken an active role in the Public Relations Society of America. “Before moving to San Antonio, I was very involved in Salt Lake City’s Intermountain Chapter, and also served on the board of the Tulsa Chapter. I worked as the PRSSA Chapter Liaison at Oklahoma State University while I was there, among other accomplishments,” Hart said.
Before entering public relations, Hart worked as a journalist. “Being good at PR requires being a jack of all trades. We need to know a little about a lot of things and the media provide a good way to gain vital insights into how things work.”
Hart ranks among the 20% of public relations practitioners who are Accredited in Public Relations. The APR exam preparation is challenging but worthwhile he said. “I found the APR process to be one of the most challenging accomplishments of my career.” Click on the headline above to read more about Hart...
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Save the Date (July 2010)
Interested in learning more about what it takes to go for Accreditation in Public Relations? Mark your calendars for Saturday, Sept. 11 from 9 a.m. to noon. Don't procrastinate any longer! Now's the time. Watch for more information to come on our Web site. For questions, contact monica.faulkenbery@nisd.net or amy.shaw@usaa.com. |
August Luncheon (July 2010)
Empowering CommunicatorsSan Antonio's top leaders talk about why they believe in the power of communication and how they empower their public relations function to create business success. This panel discussion will feature Dan Decker, Park President, SeaWorld San Antonio; Mike Bennett, CEO, American Red Cross, San Antonio Chapter; and Jaime Castillo, Senior Policy Analyst, office of Mayor Julian Castro. Take this opportunity to bring the leader of your organization and hear how non-profit, government and corporate leaders conscientiously elevate the profile of our profession.
For more information, please visit LINK.
Members Note: Early bird price ends the Friday before the luncheon. Due to the luncheon planning cycle, we cannot accept walk-ins on event day. Don’t miss the cut-off; register today! |
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