From Shadow to Friend

By Rebecca Villarreal

Every year on the second Wednesday of February, high school seniors from across the nation participate in National Signing Day to sign with the college of their choice as an athlete. I am fortunate enough to have a job where I get to be these young student-athletes’ press agent for a day as a school public relations professional.

This year’s Shadow Days, sponsored by our PRSA chapter, were being held during this time. So I seized the opportunity to have a student “shadow” me on this particular day.

To my surprise, I was paired with a student who wants to go into public relations in the sports and entertainment industry. She was thrilled to see the humble beginnings of these young athletes and the “buzz” their early success created.

Even though I only had a few hours to share with her, I think she got a lot out of the experience. She was genuinely excited about being there and helping me. I walked away from the day hoping that she enjoyed her morning of “shadowing” as much as I had.

My notion was confirmed the following day when I received a “Friend Request” from her on my Facebook page. So for those of you who have not taken the opportunity to shadow a student, I highly recommend it. You might find your next intern or entry-level staff member during “Shadow Days.”