Three letters with a big impact

Many PR students and professionals are unaware of an important credential in their field—the Accredited in Public Relations (APR) credential.  These three little letters behind a PR professional’s name can make a big difference over the lifetime of an individual’s career. As more and more industries are beginning to focus on accreditations, certifications and advanced degrees, it’s becoming more common to see job postings require additional education and training. Most people, including many employers, are familiar with common professional credentials, such as CPA, MBA, Ph.D., and M.D.  Marlene Neill, APR, will discuss this growing trend of accreditation across several industries and how the APR designation is important to your career.  Neill is a member of the Universal Accreditation Board that oversees the public relations Accreditation exam. At the luncheon, she will also discuss the steps involved in becoming Accredited in public relations, benefits and resources available for accreditation candidates, including financial assistance. Don’t miss the chance to take the next step in your professional career.