Giving the Gift of Guidance

This award-winning annual service project was first developed by chapter leaders in the 1990s. Representatives of qualifying non-profit organizations are matched with PRSA members and spend the whole meeting in December developing a mini-PR plan. PR professionals spend one hour consulting with a non-profit organization representative about fine-tuning media messages, planning social events and developing basic public relations plans. This working lunch allows PRSA members to give back to the community by sharing a special gift that only they can give – their expertise.

It’s PRSA’s way of supporting charities and other organizations who contribute so much to our community. The non-profit representatives are also PRSA’s guests for lunch.

Non-profit organizations without dedicated public relations or marketing funds are given first consideration for the program, but all non-profit organizations are invited to apply. Groups interested in participating should submit an application, which is usually due in October or November.

Nonprofits invited to apply for PR consulting session
PR professionals lend expertise during Gift of Guidance service program

Do you know nonprofit organizations who do not have a public relations professional on staff and need some expertise? If so, please encourage them to submit an application for Gift of Guidance, the PRSA San Antonio’s annual service program that pairs nonprofit representatives with PR professionals for a complimentary consulting session during the chapter’s Dec. 4, 2008 luncheon.

The application for Gift of Guidance consists of 16 straightforward questions about the nonprofit’s mission and goals. Download the the application here and submit it by Nov. 7, 2008.

For additional information about Gift of Guidance, contact the program chair Trisha Box at 210- 289-4929 or by e-mail at tbox@gvtc.com.