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Giving the Gift of Guidance
This award-winning annual service project was first developed by chapter leaders in the 1990s. Representatives of qualifying non-profit organizations are matched with PRSA members and spend the whole meeting in December developing a mini-PR plan. PR professionals spend one hour consulting with a non-profit organization representative about fine-tuning media messages, planning social events and developing basic public relations plans. This working lunch allows PRSA members to give back to the community by sharing a special gift that only they can give – their expertise.
It’s PRSA’s way of supporting charities and other organizations who contribute so much to our community. The non-profit representatives are also PRSA’s guests for lunch.
Non-profit organizations without dedicated public relations or marketing funds are given first consideration for the program, but all non-profit organizations are invited to apply. Groups interested in participating should submit an application, which is usually due in October or November.
PRSA San Antonio's 2010 Giving the Gift of Guidance Program
What is it that we as public relations professionals can provide non-profit organizations this holiday season that will help them thrive? Some might say donations, but money is the first to run out. Some might say time, but we all have so little of that. The answer is guidance. If we can provide non-profits with a public relations strategy, they will be able to fundraise, recruit volunteers and build a foundation for the future.
Do you know of a non-profit that has little or no access to public relations counseling? Have them apply for our award-winning Gift of Guidance program, the annual public service project of the members of the San Antonio chapter of PRSA. The project is limited to organizations officially chartered as 501(c)3 organizations that do not have either a public relations professional on staff or access to public relations support.
Ten selected non-profits will be invited to send up to two representatives to attend the chapter's monthly meeting December 2, 2010, and participate in a free public relations counseling session with professional public relations practitioners. All participating nonprofits will receive a free mini-PR plan. Deadline for applications is November 5.
Complete your application online.
For additional information, contact Irma Orozco at 353-2490 or iorozco@cpsenergy.com. Note: Completed applications should not exceed two pages. Please do NOT submit additional materials as they cannot be considered.
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